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Bea Expo Festival: a new kermesse on the European panorama

On November 20th – 21st in Turin, at Palasport Olimpico, something new will be presented to the European events industry: BEA Expo Festival.

It’s a two-day kermesse born with the aim of bringing together, in a innovative way, events managers, marketing managers of the most important companies, events agencies directors, suppliers, publishers and involve them in a new experience.
Differently from all the other exhibitions, BEA Expo Festival. is made up of four areas: expo, interactive, workshops, BEA.. A large, traditional expo area will allow visitors to discover the newest trend in the industry and to meet the best suppliers at international level: catering, location, audio/video services, security services…

The interactive area will stage live performances from a range of suppliers. The workshop area will provide space for people to discuss the hottest topics in the industry: “How to measure event’s ROI? What’s the role of the briefing in the agency/company relation?” are only a few among the others. Last but not least, BEA area.

The best events of the year, shortlisted in both EuBEA and BEA Italy Awards) will be displayed for benchmark and training. In the evening, two astonishing Awards ceremony will animate the BEA Expo Festival: November 20th EuBEA, November 21st BEA Italy. BEA Expo Festival is organised by ADC, a publisher based in Italy, in partnership with TOP – Torino Olimpic Parks, Torino Convention Bureau and Città di Torino.

After the Olimpic experience, the city kept investing in the industry, promoting high quality and important events and the presence of BEA Expo Festival in 2008 will consacrate it “European Capital of events”.



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